Digital Marketing
As a seasoned graphic designer with over a decade of experience, my career has seamlessly evolved into a comprehensive small business digital marketing role. Starting with creative projects at Willow St. Boutique, where I honed my skills in designing look books, email campaigns, social media content, and other fashion-focused marketing materials, I developed a deep understanding of how visually engaging design translates to brand success. This experience paved the way for me to extend my expertise to other small businesses, where I craft tailored marketing strategies that blend eye-catching visuals with effective digital outreach. My multifaceted approach ensures that each brand’s unique story is told with precision, creativity, and impactful digital presence.
Social Media & Website Management
My journey from graphic design to social media management and website maintenance has equipped me with a robust set of digital marketing skills tailored to small businesses. At Willow St. Boutique, I manage and curate engaging social media content that resonated with audiences and elevates brand visibility.
This hands-on experience expanded into maintaining and updating business websites, ensuring they remain visually appealing, user-friendly, and up to date with the latest trends and technologies. By combining creativity with strategic planning, I have successfully supported small businesses in growing their online presence, driving engagement, and fostering customer loyalty through cohesive digital experiences.
